MOQ after formula + pack reviewSample scope after briefExport project support
Hair and scalp use case
State the target user, routine, frequency, application and the observable cosmetic result expected from the product experience.
Sensory and reference
Use clear notes on foam, slip, viscosity, rinse, residue, fragrance and finish, supported by reference products where possible.
Filling and dispensing
Viscosity, pack material, closure or applicator, fill size and supplier minimums should be assessed as one system.
Range and approval plan
If several SKUs are planned, define which formula, fragrance, packaging and artwork decisions are shared and which require separate approval.
Haircare development directions
Use the product direction to prepare a better haircare brief
The haircare images are unbranded development directions, not fixed stock or proof of a finished customer order. They are used to discuss formula feel, packaging and application format.
Everyday shampoo directionDevelopment-direction reference for cleansing level, fragrance, viscosity and pump or cap planning.
Everyday conditioner directionDevelopment-direction reference for rinse-off texture, slip, fragrance and dispensing format.
Hair and scalp serum directionDevelopment-direction reference for leave-in texture and nozzle, dropper or pump selection.
